Get ready to serve up style and performance — FILA Malaysia has officially launched the RIFASO, a bold new footwear innovation designed for today’s fast-paced court sports, with a special spotlight on pickleball.

As part of the FILA Country Club initiative, the RIFASO was unveiled at a high-energy event at Pickle Point Malaysia, Jalan Damansara. The RIFASO Shoes Launch & Pickleball Party celebrated not just the shoe, but the community that plays hard, lives actively, and expresses their personal style on and off the court.

👟 Meet the RIFASO: Where Performance Meets Personality

Crafted for players who demand comfort, speed, and visual impact, the FILA RIFASO brings together:

• Breathable mesh panels

• Durable vegan leather overlays

• Classic FILA heritage color blocking

• A non-marking EVERGRIND outsole for agility, grip, and court control

• Cushioned collar and tongue for all-day comfort

Whether you're smashing serves or sprinting sideline to sideline, RIFASO has your back (and your feet).

🎉 How to Join the Pickleball Party

From 4 – 13 July 2025, FILA opened up an exclusive opportunity for FILA Country Club members. Customers who purchased any pair of RIFASO shoes during this period received a private invitation to the launch celebration — a lively, social pickleball play session with fellow RIFASO wearers.

To be eligible, members had to:
💳 Purchase any RIFASO shoes
👟 Wear them to the event
🎤 Be open to a short style feature or interview

The result? A packed court, energetic rallies, and an atmosphere of camaraderie that fused performance with lifestyle.

💬 Just Play, Game On – The FILA Way

This launch wasn't just about a shoe. It was about creating a movement around community, court culture, and confidence — all values that sit at the heart of the FILA Country Club vision.

With limited slots and high interest, the event proved that RIFASO isn’t just another release — it’s a statement. A shoe built for motion, and a party built for passion.

📸 Missed it?
Follow the vibes and relive the highlights over on Instagram @fila.malaysia.

For upcoming activations and insider perks, visit: www.fila.com.my

FILAMY #FILARIFASO #FILACOUNTRYCLUB #JustPlayGameOn