FILA introduces the season in collaboration with global brand ambassador Han So-hee.
Left to Right: Louvis Wong, Yennis Ng, Malle Christian Anderson, Wong Chooi Wah (General Manager of FILA Malaysia), Wong Keng Yean (Managing Director of FILA Malaysia), Elyn Leong, Tammy Leong, and Amylia Loh.
Kuala Lumpur, 20 March 2025 - The Italian sportswear brand FILA celebrated the launch of its 25SS Han So-hee Collection, featuring the season’s must-have ‘Choco X Pink’ color palette, with a pop-up event at Since Then, Bangsar. To commemorate the launch, FILA welcomed special celebrity guest Elyn Leong from Gen1es to experience firsthand the collection which showcases signature pieces that effortlessly blend the nostalgia of collegiate life with modern fashion sensibilities.
“Our spring collection offers versatile styling options for casual looks, all brought to life through the unique charm of Han So-hee. We invite you to embrace the vibrant energy of spring with FILA.” said Jimmy Jin Bohyun, CEO of FILA SEA. “At the heart of the collection are key pieces that blend minimalist aesthetics with timeless heritage for a contemporary feel, such as the reimagined ‘Pantera’ sneaker, a modern update of the 1999 design, and the effortlessly chic ‘Rugby Sweatshirt,’ that features sporty collar details and FILA’s iconic logo.”
Managing Director of FILA Malaysia, Mr. Wong Keng Yean , and General Manager of FILA Malaysia, Ms. Wong Chooi Wah, welcomed guests into the vibrant world of varsity, as emcee Fiqrie Dahari guided all through a space transformed to seamlessly merge the pulse of everyday life with the dynamic chocolate brown and pink hues that offers each piece from the collection a versatile and stylish appeal . Among those in attendance were also personalities like Yennis Ng, Amylia Loh, Malle Christian Anderson, Lucas Chew, Ainul Najihah, Erika Chew, Arena Wan, Jaden Chen, Louvis Wong, Kelvin Yap, Tammy Leong, and Hayden Wong, all donning FILA’s latest collection.
Fiqrie, Dee Alimin, and Arena Wan with their customise Jesmonite keychains.
Customise pressed flower coasters in the making.
The FILA Varsity Club Locker Room surprises as it brings the outdoors inside the lockers, offering a unique and immersive display of the new collection. As guests ventured further, the Challenge Arena — embodying the spirit of classic athletic competitions — invited them to test their speed and agility with the Batak reaction game. Workshops included creating personalized Jesmonite keychains and designing customized delicate pressed flower coasters that captured the essence of spring in every detail. The entire journey was a playful, multi-sensory adventure, engaging sight, touch, and scent in a fun and immersive way.
“FILA is expanding, and we’ll be opening more stores across Malaysia soon! Stay tuned for the latest updates on our official website, where we’ll share all upcoming campaigns, collaborations, and new collections with you!” mentioned Jimmy Jin as he shared his excitement about the future of the brand in Malaysia. The products from the 25SS Collection will be available in stores (Sunway Pyramid, Pavilion, and IOI City Mall) as well as FILA’s official online website www.fila.com.my starting from 21 March 2025.
@fila.malaysia @filasoutheastasia
#FILA #FILAMY #FILASEA #PANTERA #HANSOHEEFILA
