FILA Malaysia Launches Exciting FILA HUNT Campaign

FILA Malaysia is thrilled to announce the launch of the FILA HUNT campaign, a unique in-store rewards experience designed to engage and reward FILA fans across Malaysia. Running from November 1, 2024, to January 31, 2025, this campaign invites participants to embark on a QR code scavenger hunt for the chance to unlock exclusive prizes at select FILA locations.

The FILA HUNT features two main challenges:

 

Challenge 1 (November 1 - January 31):

Participants are encouraged to collect four different-colored FILA QR codes to complete the first stage of the hunt. Each QR code unlocks a special voucher, which can be redeemed at participating FILA stores in Malaysia. Notifications will be sent to participants seven days and one day before each store's opening date to build anticipation and drive engagement. For unclaimed vouchers, a unique “rollover” mechanism ensures they are available the next day until 11 PM.

 

Challenge 2 (December 9 - January 5):

Those who successfully complete Challenge 1 will gain exclusive access to Challenge 2. In this stage, participants can enter a lucky draw by scanning QR codes at designated FILA stores, with prizes such as FILA footwear, clothing, and pickleball paddles. Participants also stand a chance to win RM20 cash vouchers as consolation prizes across participating locations.

The campaign is supported by a robust tracking and verification process via Google Sheets, allowing store managers to ensure accurate and real-time claim verification. To keep participants engaged, FILA Malaysia will send SMS reminders one day and seven days before Challenge 2 begins.

 

Get ready to embark on an exciting FILA HUNT and win rewards! Follow these steps to join:

1. Register Online: Visit https://event.fila.com.my/ to register and be part of the FILA HUNT challenge. Registration is your first step to unlock the rewards!

2. Locate the FILA Train: Look out for the FILA-wrapped train on the LRT Kelana Jaya Line. This special train is part of the FILA HUNT experience.

 

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3. Scan the QR Codes: Visit participating FILA stores and scan the unique FILA QR codes. For Challenge 1, you’ll need to collect four QR codes in different colors (Blue, White, Red, and Black) to complete the challenge.

 

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4. Claim Your Voucher: Each QR code you scan unlocks a voucher with a unique code. Show this code in-store to redeem your rewards. Unclaimed vouchers will roll over to the next day until 11 PM.

 

5. Unlock Challenge 2: After completing Challenge 1, you’ll automatically gain access to Challenge 2, starting on December 9. For Challenge 2, scan additional QR codes at designated FILA stores for a chance to enter the lucky draw, where you can win exclusive FILA products and cash vouchers.

 

6. Prize Collection: After scanning QR codes, participants can win the lucky draw prizes!

 

Join the FILA HUNT here!

 

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